Targeted Email Marketing

The Smart Web CRM puts easy email marketing at your fingertips. Using the customizable templates with the lead followup system allows you to send personalized emails on a mass scale. Select all leads or a subset of leads by sales rep, lead activity, vehicle type and more. The Smart Web CRM will automatically generate a mailing list of qualified leads, barring any who have requested not to be emailed. Combine your list with an email template or create your own email with automatically inserted data, including the customer name, vehicle of interest and more. Each prospect will receive an email with content tailored to their interests.

Automated Follow-up

When the trail goes cold on a prospect, you need to move on. What if you could concentrate on your hottest leads while letting the system email your cold leads in case they just weren't ready? The Smart Web CRM can send out customized emails with actual vehicle information to your prospects on a schedule you can specify- and let you know if you get any response back. If there is no response, the system will turn the lead inactive after the time period you determine.