Automotive Search Engine Marketing (SEM)

With more than 70% of people using search engines to find websites, our goal is to direct this online audience to your dealership's website. Smart Web Concepts Search Engine Marketing team is dedicated to making sure that your dealership gets high-quality traffic from a local level directly from the search engines. Industry research proves that these visitors produce the largest number of high quality leads for sales teams to target. All of our marketing efforts apply to largest search engines in the world, including Google, Yahoo and MSN and many more search partners.

Search Engine Optimization (SEO)

The Smart Web Concepts Search Engine Optimization program optimizes your website to help generate natural listings in the search engines (Google, Yahoo and MSN and many more). The SEO program factors in your dealership's geographical area, local competition and overall search marketing goals.

Comprehensive Keyword Analysis
Competitive Analysis & Comparisons
Ongoing Code Enhancements
Detailed Reporting & Site Analysis
Pay Per Click (PPC)

Search Engine Marketing (SEM)

Pay per click advertising on our search engine partners allows our dealers to target high quality search terms on a local level. With a strong pay per click program, our dealers can reach massive audiences searching for terms like "Ford F-150", "Honda Accord" and thousands of others. Our pay per click marketing plans work hand in hand with traditional search engine optimization to provide the best results at the lowest cost.

We are ready to improve search rankings and generate more business to your dealerships! Give us a change and we will prove to you that our SEO and SEM programs will drive buyers to you.

SMART WEB CONCEPTS AND AUTO DEALER TRAFFIC GIVE DEALERS TOP RANKINGS ON PROMINENT SEARCH ENGINE SITES

Roseville, Calif. (Jan. 30, 2008) Smart Web Concepts, a leading provider of Internet applications and lead management systems for dealer groups, auto malls, and franchised and independent dealerships, today announces that they have collaborated with Auto Dealer Traffic Inc., a leading automotive Search Engine Marketing (SEM) company, to develop proprietary software that will push participating dealerships to the top of search engine rankings ......... more

Chrome® Systems and Smart Web Concepts Partner to Develop Powerful Online Dealership Marketing Tools

PORTLAND, Ore., Dec. 4 /PRNewswire/ -- Chrome Systems, Inc., an industry leader in collecting, enhancing, and distributing best-in-class automotive data, today announces a partnership with Smart Web Concepts, a leading provider of Internet applications and lead management systems for franchised and independent dealerships.

Smart Web Concepts will use Chrome data web services, and the Chrome Video Showcase of dynamic vehicle images and full-motion videos to enhance their suite of dealer services.........more

Smart Web Concepts Brings Dealerships' Interactive Marketing Pieces Together

"Smart Web Concepts has been providing automotive Web solutions for nearly a decade, and focuses on taking advantage of the latest technology to generate additional leads and sales for dealerships..........In addition to AdWorks, Website design, and CRM solutions, look for these innovative tools coming soon from Smart Web Concepts: new and improved CRM and lead management solutions, a live chat feature for dealer sites, integrated search engine optimization (SEO), and search engine marketing (SEM) options."

With My Eyes Shut

"Smart Web Concepts is an interactive marketing solutions provider whose applications make it easier for GMs to follow up with prospects, track the progress and make a sale. The product has many automated systems to help you stay on track; leads brought in are automatically responded to with a template e-mail and then immediately assigned to salespeople using a round robin system for follow-up.....more

Smart Web Concepts forms Alliance with CarFax

Dealers Now Check Status, Order Carfax Vehicle History Reports Through
Smart Web Concepts Web Site...

Smart Web Concepts Adds Access to Carfax Reports

ROSEVILLE, Calif. - "By teaming up with Carfax, we are now able to offer our dealer clients a better solution to quickly view the Carfax Vehicle History Report status and order Carfax Reports on any used vehicle in their inventory with a simple click of the mouse," said Smart Web Concepts CEO Drew Pefferle. "In addition, providing online shoppers with instant access to the Carfax Vehicle History Report for any vehicle they consider buying helps those customers make smarter, faster buying decisions." ....

The Daunting Task - CRM Service Selection

The Antioch Auto Center chose Smart Web Concepts' CRM application because, according to Chiricuzio, "They're willing to work with us to fashion and customize to our own specific needs." He reiterated the importance of a CRM provider's ability to conform to your dealership's needs, "The most important thing is the flexibility of the provider. How much customizing can I do to fit my particular needs? There are a lot of cookie cutters out there."

Out of Print

"Folsom radio ads tell customers that 'if you want to shop for a car on Monday, you don't have to wait until Friday for the newspaper ads to come out,' he says.
Previously, the store chalked up most of it's sales Friday through Sunday. Now more cars are sold Monday through Friday than on the weekends. 'We are an everyday store instead of one with peaks and valleys,' Shirley says.

Downward Trend

"Carmichael Honda spend $270,000 to advertise in newspapers in the past year. Over the next year, though, the dealership in suburban Sacramento, Calif., is slashing it's newspaper ad budget to $80,000. Why? One word: Internet.

'We do surveys when our customers purchase a car,' says Todd Stamps, the store's general sales manager. 'We ask what brought them into the dealership. Less than 10 percent say newspapers. Number on by far is the Internet, at 70 to 80 percent.'"