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Dealer Websites - CRM - SEO/SEM - DealerChats

Search Engine Optimization and Marketing

Search Engine Marketing

What Makes Us Different?

We are dedicated and focused on the Automotive Industry –

We concentrate on the Automotive Dealer, we don’t sell leads. Smart Web Concepts sends the traffic to your dealership and website. You own the leads and know that they have not been passed on to every dealership in town.

Technology built for the Automotive Industry –

We have built a system that zeros in on one industry. Smart Web Concepts provides you with more traffic, more leads, and more sales.

Experience and Leadership in the Industry –

Smart Web Concepts and our partners have been involved with search engine marketing in the automotive arena since its inception. Our marketing efforts were not born out of a competition for your dealership's advertising dollar; our methodology originated to assist an urban single point domestic store. Our goal always has been to provide dealers with the best quality traffic to their own website. We are one of the first and most experienced companies in the automotive arena.

Offering Multiple Programs –

Smart Web Concepts has unique programs that can fit a dealership, whether they are just starting out or want to be the king of the search engines. Our sales executives tailor a program to benefit your dealership.

Tracking a ROI –

Our technology enables you to track your ad spending and the results in real time as it relates to your dealership.

Return On Investment -

Smart Web Concepts will increase traffic to your site while lowering the cost per acquisition (CPA) per new customer. Smart Web Concepts campaign management will increase sales at the lowest cost versus traditional media. Smart Web Concepts manages a professional search engine marketing (SEM) campaign designed to provide you with the highest Return on Investment (ROI) on your marketing dollar. Through paid search engine positioning, your dealership will increase its conversion of unique visitors to customers thanks to Smart Web Concepts paid search engine positioning.

Acquire a Customer Base -

Smart Web Concepts can customize a professional search engine marketing campaign designed to draw new customers for new car sales, used car sales, finance inquires, service requests, and parts requests. Our system maximizes your local exposure to buyers in your area, driving them to your site instead of a third party lead service or your competition.

Car buyers are looking for you online. Let us help them find you.

SMART WEB CONCEPTS AND AUTO DEALER TRAFFIC GIVE DEALERS TOP RANKINGS ON PROMINENT SEARCH ENGINE SITES

Roseville, Calif. (Jan. 30, 2008) Smart Web Concepts, a leading provider of Internet applications and lead management systems for dealer groups, auto malls, and franchised and independent dealerships, today announces that they have collaborated with Auto Dealer Traffic Inc., a leading automotive Search Engine Marketing (SEM) company, to develop proprietary software that will push participating dealerships to the top of search engine rankings ......... more

Chrome® Systems and Smart Web Concepts Partner to Develop Powerful Online Dealership Marketing Tools

PORTLAND, Ore., Dec. 4 /PRNewswire/ -- Chrome Systems, Inc., an industry leader in collecting, enhancing, and distributing best-in-class automotive data, today announces a partnership with Smart Web Concepts, a leading provider of Internet applications and lead management systems for franchised and independent dealerships.

Smart Web Concepts will use Chrome data web services, and the Chrome Video Showcase of dynamic vehicle images and full-motion videos to enhance their suite of dealer services.........more

Smart Web Concepts Brings Dealerships' Interactive Marketing Pieces Together

"Smart Web Concepts has been providing automotive Web solutions for nearly a decade, and focuses on taking advantage of the latest technology to generate additional leads and sales for dealerships..........In addition to AdWorks, Website design, and CRM solutions, look for these innovative tools coming soon from Smart Web Concepts: new and improved CRM and lead management solutions, a live chat feature for dealer sites, integrated search engine optimization (SEO), and search engine marketing (SEM) options."

With My Eyes Shut

"Smart Web Concepts is an interactive marketing solutions provider whose applications make it easier for GMs to follow up with prospects, track the progress and make a sale. The product has many automated systems to help you stay on track; leads brought in are automatically responded to with a template e-mail and then immediately assigned to salespeople using a round robin system for follow-up.....more

Smart Web Concepts forms Alliance with CarFax

Dealers Now Check Status, Order Carfax Vehicle History Reports Through
Smart Web Concepts Web Site...

Smart Web Concepts Adds Access to Carfax Reports

ROSEVILLE, Calif. - "By teaming up with Carfax, we are now able to offer our dealer clients a better solution to quickly view the Carfax Vehicle History Report status and order Carfax Reports on any used vehicle in their inventory with a simple click of the mouse," said Smart Web Concepts CEO Drew Pefferle. "In addition, providing online shoppers with instant access to the Carfax Vehicle History Report for any vehicle they consider buying helps those customers make smarter, faster buying decisions." ....

The Daunting Task - CRM Service Selection

The Antioch Auto Center chose Smart Web Concepts' CRM application because, according to Chiricuzio, "They're willing to work with us to fashion and customize to our own specific needs." He reiterated the importance of a CRM provider's ability to conform to your dealership's needs, "The most important thing is the flexibility of the provider. How much customizing can I do to fit my particular needs? There are a lot of cookie cutters out there."

Out of Print

"Folsom radio ads tell customers that 'if you want to shop for a car on Monday, you don't have to wait until Friday for the newspaper ads to come out,' he says.
Previously, the store chalked up most of it's sales Friday through Sunday. Now more cars are sold Monday through Friday than on the weekends. 'We are an everyday store instead of one with peaks and valleys,' Shirley says.

Downward Trend

"Carmichael Honda spend $270,000 to advertise in newspapers in the past year. Over the next year, though, the dealership in suburban Sacramento, Calif., is slashing it's newspaper ad budget to $80,000. Why? One word: Internet.

'We do surveys when our customers purchase a car,' says Todd Stamps, the store's general sales manager. 'We ask what brought them into the dealership. Less than 10 percent say newspapers. Number on by far is the Internet, at 70 to 80 percent.'"